then senator obama and his wife michelle obama. it was meant to be satirical and make fun of the racial biases out there. man, it hit a lot of block voters in the gut of how dare you? i think a lot of what we've seen in the years since then continue to make folks feel at that way. >> yes. one of the oddities about obama's, president obama's whole first term has been all this racial branding. i mean, people have purposefully and this is something that very few black mayors see and very few black congress people see where people go after you on the basis of race. they're clear that that's what they're doing. they're racially branding you, hitler pictures of you, they're talking about congo this and sending back to this. >> it is a -- it's like a big -- like a racial shoutout. -- >> a reverse image. i think that's unusual. that's why we're in partly in this difficulty. also, what i worry about on this election is people saying, hey, i did the right thing once. i've done my thin. i'm a good person. you'll never be able to -- i did all